House Rule No. 10 by wunderlust.etsy.comThis forum post on Etsy poses some interesting questions on both the benefits of catering to a smaller, more defined market and figuring out how to narrow down what yours is. Bottom line - unless you are mega-store with cash and employees to spread out over as large an area as possible, you will most likely get more out of your time, talents and investments if you cater to specific needs/wants of specific people groups. But, I digress...
http://www.etsy.com/forums_thread.php?thread_id=6087747&page=1
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