It is quite a challenge to set up a successful online business. But once you have, you may want to consider expanding into multiple "locations". Or not. Extending your influence across the net would seem to be a natural progression if you are doing well, but if you aren't super organized or your time is already stretched to the breaking point, you may want to reconsider. Then again, the potential to earn A LOT more money and exposure certainly cannot be denied.
The author of Modish Biz Tips (she specializes in featuring indie shops and offering business advice) has posed a series of questions to help you decide if expansion is right for you.